Industry Standard
I have been using and maintaining WordPress CMS since 2008. After building and maintaining countless of wordpress websites, I realized how important to have robust, reliable, and secure WordPress theme’s framework. A standard Framework like Genesis can speed wordpress website by 4 to 6 times faster then using regular theme. If you are new to WordPress, we recommend to read Genesis Guide for Absolute Beginners. Nevertheless, there are a lot of WordPress theme’s frameworks to choose from, but the most important 2 question I believe are: How many of them are industry standards, and how many developers out there are familiar with the Theme or framework? Genesis Framework assured me industry standards, and when ever I need help, there are thousands of WordPress Developers out there that love to design and support Wordpres+Genesis Websites.
Robust, Reliable, and Secure
I always wanted something that was robust, reliable, and secure framework. So I had to decide between Thesis framework and Genesis framework. Frankly, both are great frameworks, however I found that Genesis is less cluttered with things I don’t need. I consider Genesis similar to Linux OS, where I can tweak as needed and simple enough to make it secure and robust. I could add any option I needed, and nothing was forced on me to use. That’s why I chose to go with Genesis Framework.
Community Support
Genesis backed up with strong group of celebrities like Matt Mullenweg (founder of WordPress), Chris Brogan, Darren Rowse, Mark Jaquith and many more who love to work on and support Genesis. I decided to use Genesis across all new projects and client work. Development time can be decreased significantly when using genesis child premium themes on top of Genesis framework. However, there is always a small learning curve with anything new and Genesis Framework is no exception, but once you familiarize yourself with the bolts and Nuts of Genesis, it will become super easy to work with.
SEO Friendly
The Genesis Framework provided me with security, reliability, robustness, and most important is SEO friendly options. It comes built-in with features like multiple layouts, custom body post classes for each post, breadcrumbs, numeric navigation and tons of other cool features. If you are a developer and would like to take your career to the next level, then my advise is to go with the Pro-Plus package, which come with all existing Genesis child premium themes along with a lifetime membership that guaranteed you any future child theme that they create, not to mention the superb support of StudioPress.
Imagine you have 47+ themes with more coming out every day at your fingertip to use, it will be the best decision you make toward serving your clients which give them multiple choices and options. If you ever needed a site with XYZ features, all you have to do is to pick from a list of Premium Genesis Child Themes ready for you to roll. For example, AgentPress Premium Child Theme (which will be loaded on Top of Genesis) designed toward Real Estate Agencies. Such turn-key design works great for clients with smaller budget. Besides, minor tweaks all is need to suite each client needs. So WIN WIN situation.
Unlike other theme companies, StudioPress’s Pro-Plus Package is a one-time fee for life-time membership. Most other companies do a monthly or annually recurring option. Whether you are Developer or Entrepreneur that has multiple ideas to roll for you and your clients, my advice is to go with the Pro-Plus package, you won’t regret such investment.
[quote]Obstacles are those frightful things you see when you take your eyes off your goal. – Henry Ford[/quote]